A TENDER CONUNDRUM
In this self-initiated project, I co-developed the editorial concept, creative direction, branding, and digital presence for A TENDER CONUNDRUM, a Berlin-based online magazine and collective dedicated to amplifying, archiving, and celebrating queer existence in all its forms. Conceived as both a creative playground and a growing archive, it brings together personal narratives, art, photography, poetry, and dialogue to share queer experiences from all walks of life: tender, complex, and unapologetically real.
The platform is guided by the idea of community over scene, of sun and rain rather than rainbow alone. Its visual and editorial language reflects that tension: soft yet sharp, emotional yet articulate, minimal yet charged with meaning. Through interviews, educational features, and collaborative storytelling, A Tender Conundrum aims to document queerness as it is lived, not as an aesthetic, but as a multitude of voices and emotions that deserve visibility and care.
MY ROLE
I led the visual design, brand strategy, and social media direction, while collaborating closely with my co-founder on editorial planning and writing. Together, we shaped the platform’s tone, visual identity, and content framework across all channels.
