MYKITA Social Media
Art direction, social media concept, and content production for Berlin-based eyewear brand and manufacturer MYKITA. In my role as digital designer with a focus on UI and digital art direction, I worked closely with creative direction and brand management to ensure visual coherence across all digital channels.
MY ROLE
I supported the development and execution of MYKITA’s social media direction, combining strategic planning with hands-on creation. This included shaping content calendars, directing and editing shoots, and designing campaign assets that translated the brand’s precision and material clarity into a consistent, autonomous visual language across platforms.
Collaboration with the in-house creative direction, C-level, photography, design, and PR teams ensured every output met both aesthetic and strategic goals. From concept to publication, the process integrated art direction, design, and production into a seamless workflow that strengthened MYKITA’s digital presence and sustained its position as a leader in contemporary eyewear culture.
