PUMA continues on its tear of reinventing classics with the launch of the RS-X³. The new sneaker updates the brand’s signature ‘80s Running System (RS) technology blending it with a bold mix material upper and exaggerated sole. To celebrate the RS-X³’s release, Highsnobiety commissioned multi-media artist-duo Luke & Nik to create an interactive work inspired by the new sneakers and the concept of reinvention. Luke & Nik brought their signature mixture of classical still-life photography and cut-and-paste collage techniques to their interpretation of the PUMA RS-X³. The PUMA RS-X³ is available now at Foot Locker EU.
One word describes Luke & Nik’s process: eclectic. It involves shooting, scanning, and printing; collaborating digitally across two countries; and drawing inspiration from sources around the world. For the PUMA RS-X³, the duo began by photographing the shoe as a traditional still-life. Then in post-production, they took the shoe’s upbeat, multi-colored appearance as inspiration for their cut-and-paste collage work. The resulting series takes visual play to a new level, incorporating models in contorting poses with sheer, kaleidoscopic overlays.
Luke & Nik use a variety of techniques and hands-on experimentation to create their iconic photographic style. As a duo, they’re both involved in every step of the process equally, from shooting to scanning to post-production. Working with traditional still-life shots or portrait photographs, the duo then use any number of analog techniques, such as collage, recombining cut-outs, or drawing directly on the prints themselves. Nothing is off-limits. One of their mostrecognizable elements is scotch tape, left visible in their compositions to affect a spirit of improvisation that lies at the core of their work. Leaving room for what they call “happy accidents,” their process prioritizes experimentation, surprise, and play. Often, they look for a composition with a fresh use of color and a composition that’s simple enough to reproduce, whether it’s for fashion editorial, commercial, or personal work.
Luke Norman and Nik Adam first met in 2007 while studying photography at the University for the Creative Arts in Farnham, England, under the revered photographer Jason Evans, who was an early mentor. Since then, they’ve collaborated as the duo Luke & Nik, developing their process and style. They take inspiration from books and films, as well as their travels around the world, which gives their work a global aesthetic. On working in fashion, the duo has said, “The main reason we work within fashion isn’t for a love of the fashion itself, but rather the power fashion has to reflect society, and contribute positive changes. ” This influences who they choose to photograph—such as differently-abled models—taking advantage of the level of circulation and visibility that the fashion industry provides.
Photographed by: Luke & Nik
Styled by: Christopher Maul
Hair: Takuya Uchimaya
Model: Joe Carlyle
